US Pharm. 32(11)77-78.

In the "no big surprise" category of clinical studies comes a result that was presented at a recent meeting of the North American Association for the Study of Obesity. Diners who ate fast food three or more times a week gained as much as four extra pounds compared to less frequent fast-food eaters.

According to Kelley E. Borradaile, PhD, of Temple University, Americans are reluctant to pay more for healthy foods and think they're bland. When the participants in the study were asked what factors would make healthy menu items more appealing, they gave high scores to better taste, lower prices, greater convenience, and greater availability.

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